| 内容記述 | 17th Century booklists, or book advertisements, which we find often at end of books, would clearly indicate what the publisher wanted to sell at the time of the publication. Richard Chiswell was one of the major London publishers of the latter half of the 17th Century, and the produced more than 100 booklists in all to advertise his stock to his customers. Besides advertising the books, booklists may also provide valuable information about the religious and political stances of the publisher aswell as of his customers. This study examines Chiswell's booklists from 1680 to 1700, and traces the changes in their style and contents. The early lists displayed many books covering a broad range of interests, often in groups according to their size, and the lists would be quite long-often extended to several pages. Then, in the later 1680's shorter lists, 1 or 2 pages long, started to appear more often. In the 1690's the lists were mostly short, and they would deal with newly published books or books written by some particular authors. Why did these changes occur at that particular time? Chiswell's lists began to appear at the same time as we start to find his name in the Term Catalogues. So he may have become ready to catalogue his stock around that time, in order to advertise what he had published over the previous 10 years or so to prospective customers. Also, when he changed his style in the later 1680's, it coincided with the time he started to sort out the books his farther-in-law, Richard Royston, had left to him. At this time the lists came to deal more exclusively with religious books which Royston had specialized in. Seen as part of the paratexts, the booklists are more than mere trade-lists in that they can reflect the publisher's career and they are also of historical significance. |
